IDI Insurance Co. Ltd. (Direct Insurance), a pioneer and leader in direct insurance sales in Israel, is the largest such company in the country. The company uses differential pricing, adjusting the premium for every customer on the basis of his or her individual data. This procedure, the low cost base and advanced technological infrastructure are the reason for low prices and high level of service that benefit Direct Insurance consumers. The company offers it customers a wide range of insurance products, including car, property, health and life insurance.