Super-Pharm is the largest and leading drugstore chain in Israel. Established in 1978 by the Koffler Family, the company has grown into a retail chain of 210 stores located throughout the country, selling a very broad range of pharmacy goods, health products, vitamins, minerals, cosmetics, toiletries, and baby products. In 2014, Super-Pharm’s sales totaled $ 1.43 billion. The business success, retail innovation, marketing and advertising methods, structure and operations have made the Super-Pharm model, an example for others to imitate.